UVA IN NUBERS
Provided art direction for in-house video team in order to portray the essence of the University of Virginia. The goal of this piece was to highlight unique characteristics of the university through numbers. Conceptually, we chose to stay away from the traditional digital text overlaying the video and instead incorporate type into the environment as much as possible.
UVA IN NUMBERS
This marketing video was a collaboration with an in-house video production team. The creation of this piece entailed providing art direction and creative assets in order to highlight unique characterisitics of the university through numbers and statistics. Instead of the traditional digital text call-outs, the concept was to incorporate as much typography into the environment as possible in order to create a sense of authenticity while still being visually representative of the narrative.
