Ken-Bailey Project website was builto create a compelling digital presence for a new community health initiative in Buffalo’s East Side, with a primary goal of attracting donors and building support for the project. The experience needed to communicate the vision, community impact, and need for investment in a way that felt both credible and emotionally engaging.

I focused on creating a strong visual identity and intuitive content structure that guides visitors through the project’s story and impact while encouraging them to get involved. Through bold typography, photography, storytelling, and clear calls to action, the site was designed to turn awareness into meaningful donor support.